YELLOW PAGES MARKETING0
You may ask:
“Why do I want to advertise with GETYP.com and their local Directories for $1?”
Answer: The Yellow Pages continues to be the best source for consumers when looking for detailed information on businesses and local services. So, having your business listed in the GETYP online Yellow Pages directories is one necessary marketing expense for your business.
Why, what’s in it for me?
For $1 BUCK, you receive these elements and more for your company:
- Company Website link
- Company Email
- Social Media Links
- Business Details, includes description Products and Services, Business Hours, General Information, Payment Methods, Category
- Coupon/s placement
- Pictures / Images/ Gallery
- Representation of your Video
- Detailed Map
Today the world become accessible and we are all connected in this online world. Consumers use the internet because of convenience and because it’s a relevant means to access business information of products and services quickly. Search engines, such as Google, Yahoo, GETYP and Bing, are access portals locate a wealth of available information at your fingertips.
Understanding your customer’s online analytics, help to see additional traffic from search engines as the #1 source… by a huge margin to the next medium. Typically, customers see 60 – 80% of their web traffic referred from search engines. When you study even further you will notice Yellow pages and other online directories like GETYP insures a minimum of 5% web based traffic for the majority local businesses. 5% is huge when you consider that Google.com by itself serves more than 110 billion monthly searches (comScore). That’s 1.1 Trillion searches per year.
The Yellow Pages has traditionally charged high rates to receive preferred placement in their directory and touting your R.O.I. as a good reason to spend so much. These listings aren’t cost effective for 99% of local businesses because they are just too much expenditure! Now look at GETYP.com and all the features offered for $1. Just think how many clients you need to recoup that cost!
It’s true, the Yellow Pages is far less relevant than it once was. Especially the offline yellow pages but GETYP.com is so cost effective on your traditional advertising costs, there’s no reason to stop entirely, but allocate the $1 with GETYP and place more of your advertising budget with other online marketing and web advertising methods (Google AdWords, Facebook Ads, etc.…).
The few local businesses that are still relying on the Yellow Pages online but take into consideration you R.O.I… Many companies such as local contractors, restaurants, plumbers and electricians do so benefit from a full-service directory such as GETYP.com. Be Careful though other Online Yellow Page companies and their executives love to prey on smaller local businesses and charge them premium advertising rates. Many times, the same services GETYP.com offers for upwards of $800. The difference is staggering!
As our society shifts from offline to online directories consumers are increasingly using the internet whether it’s through search or social media to find businesses and local services, or from recommendations and business specific customer reviews. Sites like Google, Bing and Yahoo have responded to these searches. Google, for example, has their Google Places listings attributed to local searches. Google AdWords advertising allows small local businesses to pinpoint precise locations for their ad placements, even down to a zip code. However, an old rule of thumb solid businesses should always seek out advertising and exposure. I.e. investing $1 with GETYP.com has a very good chance to easily get your RETURN ON INVESTMENT, no matter what your product or services are.
So, be aggressive and place your marketing and advertising efforts where you will best connect with your target audience. When consumers go to look for your business and service they’ll be using the most accessible means of finding you. Be there for them! What is more accessible to your consumers? Their phone, tablet, or computer? Or your Online Yellow Page Directory, GETYP.com?
Oh, and by the way even the Yellow Page companies advertises on Google to drive traffic to their online directories. Businesses must change and flow with the changes as marketing go from ONLINE from OFFLINE to continue profitably.